There is a need for trustful business environments that will open up the emarkets to a greater population of traders. This project looks at the development of believable emarkets that address this need. Proposed 3D electronic institution technology is expected to facilitate the establishment of robust business structures as the believability of the business activities and interactions in such emarkets will ensure the principles of trust and reputation in the electronic markets of tomorrow.
Administering organisation: University of Technology, Sydney
Participants: Prof SJ Simoff; Prof JK Debenham; Prof C Sierra; Prof IF Wilkinson